Geoff Thatcher
In this weeks show we talk with Geoff Thatcher the Founder & Chief Creative Officer at Creative Principals and Author of a new book called "The CEO's Time Machine'. Geoff has been creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events for many years. Some of the topics discussed in this episode: Creative Leadership His Book: The CEO’s Time Machine - which took 5 weeks from starting to finish! His daughter Zoe drew the illustrations for the book Believes that most CEOs aren’t interested in the past and only interested in the future and that is a fatal flaw “Start with the future and look back” Companies make mistakes all the time by not looking back Creativity Working creatively with his daughter Zoe Working on a project for the Science Museum in Shropshire - Irondale -Ingenuity Where inventions lead to, which can be fascinating “If you have to kill a project, don’t wound it, kill...