Episode 18 - Kirk Bowman


Kirk Bowman is the visionary of value! He presents an excellent podcast called The Art Of Value which has the main focus on Value Pricing which is a subject we explore in this episode.
 
"In order to set a price we need to understand value from the customers perspective, then we can set a price based on the value we're gonna achieve for them. Not on hours but on outcomes."
 
Some of the areas covered on this episode:
  • Billing by the hour doesn't make sense
  • Why all industries should switch to value pricing
  • Find out what the perception of value is to the customer and base your pricing on that not on cost
  • You have to believe you create value

Get full show notes and links at

 https://ExceedingExpectations.me/ee018-kirk-bowman/


Check out this episode!

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