Bill Balderaz


Bill created a company named Futurety which is like Alexa for your marketing programme!

In this episode, he gives tips on how best to use SEO, Facebook ads and other marketing issues most business people face.

He tells us a number of stories of where he and others have gone out of their way to give customers an enjoyable experience that was beyond what they expected.

Bill says:

"When thinking about exceeding expectations, imagine you are at a restaurant. If your food is on time, hot and right, on a scale of 1 to 5 that's a 3. It meets expectations. But if the food is really fast, really good, really great portions, whatever, that's a 4 or 5. 
 
If you deliver a project to your client on time and on budget and you hit their goals, that's only a 3 on a scale of 1 to 5. That's like getting the order right. If you deliver early, beat the goal, solve problems they didn't know they had. That's exceeding expectations!"
 
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Check out this episode!

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