Alex Moscow


Alex Moscow supports business leaders to showcase their value, enhance their message and attract ideal clients.

He's worked in Public Relations for many years, is also a very creative person and has great ability to help his customers gain clarity on what they do and so is able to offer clients a unique set of skills.

Some topics discussed:

  • People believe that to stand out they have to have something differentiating. That's not the case. It's also really difficult to achieve. What they need is to communicate differently to their market. That's what he helps them do.
  • They are too focused on what they do, which means they end up looking like everyone else. They need to focus on who they serve and the problems they are expert at solving for them.
  • The Challenger Sale

Favourite quote:

  • "Instead of focusing on the competition, focus on the customer." Scott Cook, Co-Founder of Intuit, Director at eBay
Links:
Exceeding Expectations links:
www.ExceedingExpectations.me
Facebook Group
Twitter
LinkedIn
YouTube
How to leave a podcast review:
https://tonywinyard.com/how-to-leave-a-review-for-the-podcast/

Please share this episode with one person you feel will get value from the content

Full shownotes including transcription available at:
https://tonywinyard.com/ee085-alex-moscow/

Check out this episode!

Comments

Post a Comment

Popular posts from this blog

Ben Afia

Happy Vs Flourishing episode 7 features Ben Afia, a man who make companies more human - in their culture, brand and communications. We learn bow changing your language, can change how people behave, help everyone connect, not just as employees with professional facades, but as humans. Which results in them being more energised, engaged and feel part of something bigger than themselves. They're confident responding to customers’ changing needs so their companies find it easier to give customers what they promised. Some items discussed: How language is used in a uniform way across corporations The importance of tone of voice The issues that can evolve because of the differences in tone of voice of different generations and different cultures How archeology helps with communication Why some companies are turning away existing customers because of the poor language are using Language is always evolving and how that should be taken into consideration Language rules vs languag...
Read more

Episode 12 - Nicholas Webb

Nicholas Webb is a world-renowned Innovation and Customer Experience (CX) Strategist and a number one Bestselling Author. As an Inventor, Nicholas invented one of the first wearable technologies, and one of the world’s smallest medical implants. He has been awarded over 40 Patents by the US Patent and Trademark Office for a wide range of cutting-edge technologies. Nicholas is the author of "The Innovation Playbook", "The Digital Innovation Playbook" and his number one best-selling book on customer experience entitled, "What Customers Crave". His upcoming book, “The Innovation Mandate”-The Growth Secrets of the Best Organizations in the World is set to publish by Fall 2019. As a Corporate Advisor, he works with some of the top brands to help them lead their market in Enterprise Strategy, Customer Experience (CX) and Innovation. Nicholas was awarded his Doctorate of Humane Letters by Western University of Health Sciences, a Top Southern California Medical Sc...
Read more

Frederika Roberts

Happy Vs Flourishing episode 11 is with Frederika Roberts who has travelled the world speaking at international positive psychology and positive education conferences.  She is a speaker, trainer, lecturer and published author, she supports individuals and organisations to practise, promote and embed wellbeing practices into everyday life and we talk about that in this episode. Topics discussed:   Frederika holds an MSc in Applied Positive Psychology, is European Representative of IPPAed (the Education Division of the International Positive Psychology Association) and is currently undertaking a Doctorate in Education.  Book recommendation: "Love 2.0" by Barbara Fredrickson Favourite quote: "Choose your attitude" - Debra Searle Books: Character Toolkit for Teachers: For Flourishing's Sake: Using Positive Education to Support Character Development and Well-being Recipe for Happiness: Nine Essential Ingredients for a Happy Life Photos of Frederika suppli...
Read more