Ben Afia
Happy Vs Flourishing episode 7 features Ben Afia, a man who make companies more human - in their culture, brand and communications. We learn bow changing your language, can change how people behave, help everyone connect, not just as employees with professional facades, but as humans. Which results in them being more energised, engaged and feel part of something bigger than themselves. They're confident responding to customers’ changing needs so their companies find it easier to give customers what they promised. Some items discussed: How language is used in a uniform way across corporations The importance of tone of voice The issues that can evolve because of the differences in tone of voice of different generations and different cultures How archeology helps with communication Why some companies are turning away existing customers because of the poor language are using Language is always evolving and how that should be taken into consideration Language rules vs languag...
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