Tony Winyard

Do you find marketing difficult, complicated, overwhelming? Chantal Cornelius is on a mission to simplify it and helps her clients by breaking it down to the ABCs of marketing. Many businesses are set up by people who are great at what they do but they struggle to find new clients and earn what they are worth. What they lack is how to effectively market and promote their businesses. In this episode we discuss some of these issues and others including: How businesses can attract enough good quality clients without struggling and wasting time and money. Coaches, consultants and speakers shouldn't have to struggle to grow a successful business. The reason why there is so much confusion about what marketing to do. It can be frustrating when you keep doing marketing but don't get the results that you want. How to spend less time and money trying out different marketing in order to attract the clients that you want. Seeing the difference in people when they realise that they ...

Hilary Jane Grosskopf is a leadership strategist, award-winning author, yoga teacher, and founder of Awake Leadership Solutions. She has written two books for leaders, Awake Leadership: a system for leading with clarity and creativity and Awake Ethics: a system for aligning your actions with your core intentions.    Topics discussed in this episode:   As an analyst where Hilary learned to / has exceeded expectations), she learned that exceeding expectations at work is about going beyond the basics. She couldn’t just crunch and present the numbers, she had to learn how to present information clearly, ensure accuracy, design timelines, and think ahead on behalf of her audience.    As a leader Hilary found that exceeding expectations was actually more about exceeding expectations of her team members (rather than just the boss or upper management) in order to succeed and progress. This is often overlooked or misunderstood by many leaders who believe ...

Marley Jaxx is a Content Creation & Strategy Expert. She has spoken at Funnel Hacker Live, shared stages with Gary Vee and Tony Robbins. Daymond John from Shark Tank is one of her esteemed clients.  She is waging war against short-term influencers and creating visionary leaders who realise the impact of an effective  video strategy. Join the next Infinite Video Impact Challenge Watch Marley’s trainings and occasional standup comedy on IG stories at www.Youtube.com/MarleyJaxx and www.Instagram.com/MarleyJaxx www.marleyjaxx.com   Exceeding Expectations links: www.ExceedingExpectations.me Facebook Group Twitter LinkedIn YouTube How to leave a podcast review: https://tonywinyard.com/how-to-leave-a-review-for-the-podcast/ Please could I ask you a favour? Would you mind sharing this episode with one person you feel will get value from the content? Full shownotes including transcription available at:   https://tonywinyard.com/ ee086-marley-...

Alex Moscow supports business leaders to showcase their value, enhance their message and attract ideal clients. He's worked in Public Relations for many years, is also a very creative person and has great ability to help his customers gain clarity on what they do and so is able to offer clients a unique set of skills. Some topics discussed: People believe that to stand out they have to have something differentiating. That's not the case. It's also really difficult to achieve. What they need is to communicate differently to their market. That's what he helps them do. They are too focused on what they do, which means they end up looking like everyone else. They need to focus on who they serve and the problems they are expert at solving for them. The Challenger Sale Favourite quote: "Instead of focusing on the competition, focus on the customer." Scott Cook, Co-Founder of Intuit, Director at eBay Links: www.findyoursalessweetspot.com -...

William Buist works with directors and owners to build a better business. He has a great ability to ask the right question to unlock blocks and barriers. Some topics discussed in this episode:   How speaking helps his business A networking expert - he has created a few networking groups, including: “We are better connected” Facebook group. "Networking is a Relationship building channel not a sales channel" How networking has changed in the last couple of decades Being prepared at events, especially for technology failures, which WILL happen How the corona virus might change networking and business in general The switch to working online more Clarity, are you clear enough in your communication? How he helps his mentees find clarity within themselves   Stories: A client launching a new talks programme for schools - All about being prepared and being able to provide support to the whole event. Redesigning the Process to make life easier for clients to get the v...

Darren Harris performed at the highest level for over 20 years, competing at two Paralympic Games in two different sports and become England’s most capped and most decorated blind footballer.   In this episode we explore mindset and his research interviewing industry experts and high achievers who demonstrate a "minority mindset".   Darren tells us about the maths teacher who changed his life and inspires everything he does today.   And also about an incident during last year's Professional Speaking Association conference when a hotel receptionist paid for a taxi to get to another hotel for him.   Darren believes people often misunderstand how much money or time it costs to give a customer a good experience. But often it costs a little rather than a lot. It's about moving people emotionally, leaving them shocked or surprised.   His favourite quote: "If it was easy, everyone would do it."   The message Darren wants to leave the audience with i...

Vicki Wusche is on a mission to re-write the definition of the word "retirement" because the current understanding of it immediately turns people off. “That distraction creates debt and the debt creates stress and then you’re stressed and you have to buy more and this is the clever thing about marketeers is that they make you stressed by putting you into debt so you’re then more stressed so you need to buy more stuff and that’s how we’ve created our world" Vicki helps people understand: Finances - how much they really NEED to cover the bills and then how much more to enjoy life over the basics - about 80% fall in this camp Realise that thinking something else is the cause of their stress or need to change - when in fact it is a feeling of ‘lack of control’ over their life caused by a reliance purely on wages to support their family. IE if they don't work their family starves Thinking that they need to generate £10,000’s to be happy - where in fact knowing tha...